Mike Carroll is a creative leader and video director living in California.
Creative Director
Videographer
Creative Director Videographer
Creative work thrives when we breathe a bit of our own soul, a unique perspective, or a spark of authentically human energy into it. When I’m in the thick of a project, my focus is finding this magic. It is methodology and intuition, it is art and science. I see myself as a catalyst, dedicated to ensuring every person in the room has the space to shine at their brightest. Big, ambitious team missions is where I thrive.
Capabilities
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What is the essence of the idea? Why does it catch your interest? How is this relevant to our brand story? As a creative director, I help my team see the path forward and also find opportunities to stretch our creative muscle.
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"What if" and "wouldn't it be cool" and the classic, "yes and"... these phrases are the soil of ideas. Good ideas are creative concepting. Brainstorming is a really fun part of the process for me. When it comes to the pitch, different ways an idea can be presented is familiar territory.
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Most of my professional life has been twofold. Delivering best in class marketing content and finding, coaching, and growing creative people in a positive and productive environment.
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For me, directing is about achieving a vision and enabling each person involved to do their best work.
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I have an ear for answers that will make the final cut and know which threads to pursue during an interview.
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I have edited my own projects over there years and also use this skill frequently in the development and concepting phase of a project.
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It comes with the territory of managing a creative team for 12 years. I am vigilant in the details and creative on how to turn budget into assets.
Testimonials